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Introduction

Global Capability Centres (GCC) have become a pillar of the expansion strategy of technology-focused businesses looking to establish digital supremacy in their respective domains. India has emerged as one of the most sought-after destinations in this regard with some projections putting over 1% of annual GDP coming from GCCs alone.

Since its inception, GCCs have largely focused on building core technology platforms of the parent company and delivering services seamlessly to their end customers on demand. The focus used to be on achieving cost savings and enabling rapid scaling of teams. However, that model of value delivery may not be adequate from an overall ROI perspective for GCCs. Instead, they need to become more ambitious and push the boundaries of what is possible. GCC Centre Heads wishing to make their India site the “centre of gravity” of the global company know that they must enable value creation across the board for all the stakeholders in their global HQ.

How can GCCs drive more value creation continuously for HQ?

Ambitious GCCs can go beyond their traditional definition of an in-house digital or product engineering division of a company. While much of the work currently focuses on building phenomenal digital products and services, it is possible for GCC Centre Heads to expand their horizons and include more strategic areas where they can contribute significantly. Let us explore some of the top ways in which GCC Centre Heads can empower their team to deliver better value for HQ:

Become an innovation hub

Succeeding in the digital race will require businesses to innovate at a very high pace. New digital products or augmenting existing products with new features need to become market-ready in very short time frames. However, achieving this seamlessly while pushing to achieve ambitious go-to-market goals is not an easy endeavour. However, GCCs can step in to solve this challenge by becoming the flagbearer of an organization’s innovation aspirations.

They can formulate new research teams to study competitive markets, and competitor offerings, analyze missing elements in the market, prepare and prioritize new product ideas, collaborate with different stakeholders to fix a market launch date, leverage the latest technologies like GenAI, VisionAI, Digital twins and more to define new use-cases and much more. The GCCs that will foster innovation as an integral part of the corporate culture will become a valued extension of the HQ.

Drive new strategies for leadership

Irrespective of the domain, business leaders often face hurdles in growth owing to poor visibility into possibilities and potential lying hidden in their business or in the market. In the past, external consulting partners or firms were roped in majorly to help businesses understand and act on opportunities before competitors grabbed them. However, this same role can be taken up internally by the GCC. Through careful analysis and strategic planning, they can acquire knowledge and market intelligence to spot trends, create roadmaps for trend adoption, plan and drive the execution framework for trends, and help the HQ experience profits and growth from the same. They can quickly experiment with new tools and trends, validate (or junk) them, and define models to scale them up for quick and meaningful impact. In other words, they can mimic a leadership approach for the HQ and strategically steer business growth in the right direction.

Drive new technology adoption

As already alluded to, picking and scaling new technologies can become the secret sauce for successful GCCs. GCCs can capably shepherd the company-wide drive to master new technology adoption approaches. With the right approach toward technology exploration, validation, selection, and scaling, they can become evangelists for solutions that can deliver immense value across operations. They can leverage their experience of building digital platforms to design and champion the most profitable pathway for new tech adoption in the business.

Become a hub to efficiently handle low value-add but important work

All business stakeholders are forced to engage in repetitive or non-core business process overheads. However, these are often activities that can’t be avoided. GCCs can step in to bring efficiency, automation, and optimization here. They can shift the operating model to become outsourcing hubs that leverage a fluid mix of economically viable resources, tech-driven automation, and optimized workflows to address these tasks innovatively and economically.

A quality talent hub optimized for costs

Countries like India offer a fertile base for GCCs to discover, nurture, and grow the best talent with the ability to grow into richer and wider roles in the HQ with time. The available skill universe is vast and can even accommodate the stiffest of technology challenges. GCCs can design their hiring, employee development, and upskilling strategies to cost-effectively build a pipeline of future leaders. Nothing would be more valuable to global HQ than getting access to this high-potential talent pool.

The search for GCC technology partners

Companies are defining their growth stories by strategically positioning themselves as businesses that provide value for customers. The India centre heads of GCCs look upon their global HQ as their most important customer. When they devise ways to provide real value in ways beyond merely engineering perfect digital solutions, they help elevate the profile of their centre to previously unimagined levels.

However, even these GCCs need the help and support of a powerful technology partner to drive forward initiatives. GCCs can leverage technology partners in multiple ways but should be able to identify partners that are flexible, understands GCC ecosystem and are partners in truest sense.

A partner who is a deep generalist in software services like QA, DevOps, MLOps, Software development but at the same time can also co-innovate with your GCC on technology innovations in digital twins, AI/ML, Cloud, AR/VR, embedded, edge and cloud computing can elevate your GCC’s value to the next-level.

This is where Pratiti Technologies has made a name for itself with renowned GCC customers. Our clients like Siemens, PTC and SAS Analytics can focus on core development and innovation while we take robotic, repeatable processes off their plate – from simple Resource Centers to more complex Global Delivery Centers, Innovation or Profit Centers. Get in touch with us to know more on how we can enable you.

Nitin
Nitin Tappe

After successful stint in a corporate role, Nitin is back to what he enjoys most – conceptualizing new software solutions to solve business problems. Nitin is a postgraduate from IIT, Mumbai, India and in his 24 years of career, has played key roles in building a desktop as well as enterprise solutions right from idealization to launch which are adopted by many Fortune 500 companies. As a Founder member of Pratiti Technologies, he is committed to applying his management learning as well as the passion for building new solutions to realize your innovation with certainty.

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